What is up you sexy homies? It's your boy retail aka

rabbi can't lose aka noakagan.

Welcome to our second ever entrepreneur appetizers. These are tasty stories that you can

nibble on and learn about business.

I share these with our sumo.com team every week and I thought you'd enjoy them.

I'd love to hear your feedback about the name, should call them startup appetizers,

entrepreneur appetizers, whatever, and what you think of actually the stories

and the takeaways for yourself.

Let me know on Twitter at Noah Kagan.

That's NOAHH-K-A-G-A-N.

All right, here's this story.

Last weekend, I went snowshoeing with my family.

So snowshoeing if you don't know it's those big ass things you can put on your feet and I love doing it because it's

super cheap you can walk on snow like Jesus and you make your own trails.

And so I wanted to do it with my family and we ended up going to this parking lot next to Lake Andrews

in Durango, Colorado.

And so what was interesting was that I picked a destination

which was this outhouse right next to the lake

and I mapped out in my mind what direction we would do to get there.

So as we started walking, I kind of got a little nervous.

I was like, man, I don't want to have to eat my mom

if we get lost.

...