Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

I think part of the reason that a lot of brands focus all more capital on Facebook,

so it's just so easy to measure.

Mind you, it's self-reporting.

This is a element of trust that has to go with that.

But it's just simple to kind of turn it on and you could create a campaign and spend

$10 and know exactly what happened to that $10.

So it's once these brands start kind of understanding that there's other ways to measure other channels,

they can really dive in. So I think Jason, I think his Twitter handle is like Twitter at Eggroll,

and he's just like a, he's a big fan of what we're doing at Enquirer. And definitely one of our champion customers who's using us to measure kind of the

immeasurable in that regard.

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