Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon

Vela.

You have a niche that you kind of focus on, right?

Is that sort of like your expertise?

Yeah, I was very fortunate to grow up in the bike industry.

My father started a company called Cannondale when I was very young.

And so I got a firsthand entrepreneurial view, almost from a

youngster on, working for my father, and we're talking like 10 and 11 type stuff. But because of that,

we and we live in Sun Valley, Idaho, which is a ski resort in the winter and a mecca for biking, camping, fishing, hunting, all sorts of outdoor activities.

It just naturally draws people who love to bike to be outdoors or part of the outdoor industry and also to ski.

And so we've gravitated towards those kind of companies because we can walk the talk.

So we all love it ourselves. We do it on our free time.

And that makes our messaging very authentic.

Every day a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.

That's why I refer them to marketer hire. If you're looking for a marketer who specializes in direct-to-consumer

and e-commerce work, such as Facebook or Google Ad Specialist, Growth Marketer, Social Media

Maven, or an expert in another marketing role, give marketer hire a try. They have extensive

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sure you're happy. And get this. Right now, they'll give you an expert marketer for free for the first

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