The 1881 shootout in Tombstone, Arizona, known as the gunfight at the OK Corral only lasted

30 seconds, but the market left on popular imagination has held on for nearly 150 years.

Why?

Because Americans have never stopped being fascinated with the Wild West.

Grim and Mile Presents will travel into the unknown, the misunderstood, and the forgotten

tales of America's Westward expansion.

Grim and Mile Presents The Wild West is available now.

Subscribe on the iHeart Radio app, Apple Podcasts, or wherever you listen to podcasts.

Learn more over at grimandmild.com slash presents.

Don't miss out on something special, because you could do it anytime, but you never do.

So you may have heard about the scarcity heuristic.

People's tendency to value what they perceive as less available.

Think about offers for a limited time only.

If you know that today is the day to get those $2.99 per pound chicken breasts, or that

the scarf you have your eye on may sell out, or that the band you love will perform in

your town, but only on Friday, you may be motivated to seize your chance while you can.

Just as it's easy to overvalue what we perceive as scarce, it is easy to miss out on what

we perceive as readily available.

We mean to do it some time, but never get around to it.

And that can be a shame.

Maybe you lived in Chicago for several years and always intended to go on an architecture

tour, but now you moved, and you never did.

...