Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 June 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales? (01:00) Engagement grew on X despite controversy, research finds (03:58) Beverly Hills schools struggle to fill classrooms (10:57) $6.6M SaaS built off of YouTube influencers (12:27) What is warm outbound sales? (20:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Did you see the campaign article on how engagement grew on X despite controversy?
0:05.7	So it doesn't matter what Elon posted or what a lot of people are talking about or how political
0:09.9	X is getting engagement on X has grown since Elon took it over.
0:15.0	By how much?
0:17.0	I do not know and I don't think they actually have an accurate count.
0:22.0	You and I are using it more. I you see politicians still
0:24.2	using it quite a bit and so I think it's it's one of the best places because one you
0:29.2	can organic reach is still pretty strong there. I get better Organic Reach on Twitter than I do on LinkedIn.
0:34.6	I don't know about you.
0:35.4	I get better Reach on LinkedIn than X.
0:38.1	You know, I feel like I'm in LinkedIn jail, that's what it is,
0:40.8	because I'm so sporadic with posting.
0:42.5	You're posting it like every day, aren't you?
0:44.6	My team posts.
0:45.6	So my model is just repurpose.
0:47.9	No, yes, but no.
0:50.3	And what I mean by that is I post on X, and I'll do that myself like while we're recording this podcast
0:55.5	One of my guys made a chart for me. I told him you know
0:59.2	To make me a chart earlier in the day team gathered the data I sent him the data over Skype he's a
1:04.5	designer I'm like hey he still uses Skype guys I love Skype and I'm like hey
1:09.4	can you design this team sent over the data and I just copy and paste what they sent me an email so it's not like
1:14.4	how to type it out. He then ends up making the chart I posted on X, I create the copy and I'll
	...

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