The marketing genius of the Kardashians, and What Eric gets out of YPO retreats

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 June 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat experience, where he emphasizes the importance of building relationships and the value of peer groups. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The marketing genius of the Kardashians, and What Eric gets out of YPO retreats (01:00) The marketing genius of the Kardashians (07:14) What Eric gets out of YPO retreats (17:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Let's talk about how you spent three hours watching the Kardashians.
0:03.4	Dude, so I spent three hours watching the Kardashians.
0:06.3	Big waste of time, by the way. But it is addicting. I didn't watch it for the reason most people think.
0:12.0	I wasn't going to be like oh what are the
0:13.8	Kardashians up to it was funny so recently purchased it's funny yeah it's
0:19.7	actually not funny but we recently purchased a home and when we purchased a home we're looking for
0:25.4	inspiration and ideas.
0:28.1	And I was googling images of homes that are similar style and one of the
0:33.5	Kardashian homes came up another one of their kitchens came up and I don't realize
0:38.2	how many pictures of their home is online like an architectural digests and all these type of places.
0:44.0	So I was like, oh, let me turn on the Kardashians because they keep seeing
0:48.0	not ads for it, but promos for it on Hulu,
0:51.0	being like, check out the Kardashiansians because they change the name of the show
0:53.7	used to be keeping up with the Kardashians now they change it to the Kardashians.
0:57.8	And the reason I ended up turning on the show was I was like oh let's see if I can see home inspiration ideas and saw quite a bit of
1:05.8	inspiration on their minimalistic designs and stuff like that some of those is really
1:11.2	cool and I didn't realize how many homes they have, like Kim Kardashian owns a Malibu home that looks
1:17.4	really sick that she was going to renovate.
1:19.5	But she, they go all out to deck out and renovate their homes. Got some good ideas from it, but it's addicting and the
1:26.8	thing I ended up learning from it is, dude, they're a marketing powerhouse. like on one of the episodes
1:36.0	they were complaining that one of the sisters was not happy that Kim
1:40.3	Kardashian was doing a show with Dolce and Gabana when her
	...

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