The following podcast is a Dear Media production.

Welcome to Raising Good Humans podcast.

I'm Dr. Elisa Pressman, and I'm so excited that we have Laura Modi here, who is the founder and CEO of Bobby.

I love this brand. I wish this brand had been around

truly when I had babies. It's the first mom founded and led infant feeding company and the third

largest fully integrated infant formula manufacturer in the U.S. And Modi, who's the mother of four,

was on a mission and is on a mission to fundamentally

reform the infant formula industry, setting higher nutritional standards, increasing transparency,

and driving accountability in a historically opaque and under-regulated space.

But I also really love that, and we're going to talk about this, Bobby, in an era of, like,

so much judgment on feeding and so much fear around feeding, Bobby is so supportive of women.

If you're breastfeeding exclusively, but you just need something in case of an

emergency, we all know that things happen and you want something that you think is high quality

that's there for your child, particularly if you're exclusively breastfeeding. But then also for all the

parents who are doing combination feeding or they're exclusively formula feeding. There is some

beautiful thought out, carefully done formula and also no judgment. I cannot tell you how hard it is

to find this kind of tone in infant feeding. And it's such a vulnerable space. So many of my clients have

sobbed to me about this space for decades now. So I was there. Like I was, you know, I'm a mom.

So I've been there. Oh, thank you. God, you can intro me anytime. That was so beautiful.

This is a very vulnerable space. And I think it's important to say that out loud because people might be like, well, this is a sponsored

brand. And I've been a Bobby fan long before I was a partner. And so I appreciate it so much.

You know, and even just to keep going on what you're saying here, like, it's so much more

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