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Hey listeners, David here.

For this holiday week, we're looking back at some of our favorite stories.

We'll be back next week with brand new episodes.

Enjoy.

From Wondery, I'm David Brown, and this is Business Wars Daily on this July 10th. Happy Monday, one and all.

Since 1997, Texas-based Tito's handmade vodka has been churning out the popular spirit made with yellow corn rather than potatoes or wheat.

Tito's first established itself as a micro distillery, but by 2001 it was so popular

that micro no longer fit the bill. These days, Tidos is America's best-selling vodka brand.

Clearly, they're good at vodka, making it and selling it, but fans apparently want more from Tito's.

You see, in recent years, one sector of the alcoholic beverage industry has

absolutely taken off. We're talking canned cocktails. We've talked about them many times here on

the broadcast, and for good reason, pre-mixed cocktails were the fastest growing spirits category

...