4.6 • 716 Ratings
🗓️ 21 November 2023
⏱️ 6 minutes
🧾️ Download transcript
Today is Tuesday, November 21, and we're looking at Temu vs. Shein.
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1:15.9 | From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, August 1st. |
1:21.5 | Today we're turning our focus to an ugly battle going on in the ultra-fast fashion industry. |
1:30.4 | Two of the biggest names in inexpensive clothing and accessories, Timu and Sheehan, are at odds over, well, just about everything, |
1:35.8 | it seems. First, a little background. Both brands are so-called ultra-fast fashion brands, |
1:40.7 | which differs from traditional fast fashion, because it designs and manufactures trendy, |
1:46.0 | inexpensive clothing even faster than its retail rivals, and it promotes it immediately through digital channels. Sheehan became a phenomenon in the U.S. after it burst onto the scene |
1:51.1 | roughly two years ago. Its main promotion includes social media videos of influencers trying on, |
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