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Speaking of psychology is taking a Thanksgiving break this week, so we're rerunning an episode from our archives.

Back in 2021, at the beginning of the holiday shopping season, I talked to University of Michigan

professor Scott Rick about how emotions guide our shopping behavior and why Black Friday

sales are so irresistible.

We hope you enjoy this episode from the archives, and we'll be back with a new episode next week.

Does shopping bring you joy?

Or do you feel a bit of pain or regret every time you have to make a purchase?

Many of us will be shopping for gifts in the coming weeks, whether we enjoy it or not.

So today we're going to talk about the psychology of shopping.

How do our emotions drive our buying behaviors?

Why do some people spend money so easily,

even when they shouldn't, while others find it difficult

to splurge even when they can afford it?

Does buying a gift feel the same as buying something for yourself?

Is retail therapy a real thing?

...