Joel Domit, shall we tell these wonderful people about the new business that we're starting?

Good idea, Ben Shepard, especially if we want them to come along for the ride.

Which is exactly what we want. Quite simply, we are starting a business. We're starting a brand.

This is not going to be a television show. There's no bright lights and makeup. This is very, very real, Ben.

We've got no idea how to do it, but we are going to share the

whole journey with you right here on our brand new podcast. The Businessmen podcast. Out now.

Campside Media.

Dear Valley Resort in Park City, Utah.

It's an unseasonably warm morning on the slopes at one of America's fanciest ski resorts,

where season passes cost $3,000 and fur hats at Apri ski are the norm. Today, sparkling white mountains are offset against azure blue skies. Snow speckled fir trees line the perfectly groomed

run. In the distance, one woman is making her way downhill. Her skis sliced through the snow, carving neat parallel

turns. This is a beginner run, but it's clear she's a pretty decent skier. In fact, this

skier is Hollywood royalty. Her dad was a famous producer and director, her mom, a well-known actress,

and she's a big star in her own light. Today, she's playing the role of downhill skier.

She bobs left, curves right, her long blonde hair bouncing under her helmet and ski goggles.

Her legs bend into each turn as her ski poles grace the air elegantly behind her, like

oars gliding through crystal clear waters, left, right, left, right.

She feels powerful, free.

Like she can do anything she wants.

She's heading towards the trees across the vast expanse of glistening snow, a slope of diamonds

waiting just for her.

When all of a sudden, out of nowhere,

...