The first thing you need to understand is dogs are pack animals.

The second thing is that they can't speak.

The third thing is they can smell really, really, they've got incredible, you know,

olfactory senses.

What your dog was doing was going down and bringing back to the pack the smell, I found food.

Wow.

Right.

So I would tell that story to my salespeople once a year.

I'd say, how are we doing a good job of allowing you to roll around in your wins so that

you can come back to the pack of us and share the goodness that you found?

Step into the world of success with your brand amplified, the old. and share the goodness that you found.

Step into the world of success with your brand amplified,

the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson,

and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

Before Sean, Shannon and I use up all of our time talking about being lectures at universities,

I thought, let's go ahead and push record. And I'm so thrilled to have you here, Sean, to give your advice, your wisdom, and your expertise to the Your Brand Amplified audience.

So thank you for being here.

Thanks for having me.

Of course.

Before we get into what you're doing now, I want to talk about your broadcasting foundation.

You spent three decades in a challenging sales environment, local

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