Emma Grede: Good American Co-Founder + CEO

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 19 August 2019

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the first time Grede struck out on her own. She'd long been making a name for herself in the fashion and entertainment industries on the business side of things and had already checked starting a company off her list. "I am a person who can sell anything, and I think I just had that naturally," she tells Hillary Kerr on today's episode of Second Life.

Originally broadcast on September 24, 2018.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr and this is Second Life, a podcast spotlighting women who
0:11.3	have truly inspiring careers.
0:13.6	We're talking about their work journeys, what they've learned from the process of setting
0:17.9	aside their doubts or fears and what happens when they embark on their Second Life.
0:23.2	Today on the pod we're bringing back an interview with the co-founder and CEO of Good American
0:29.4	Emma Greed.
0:30.9	Emma co-founded the beloved denim act of wear and clothing company with Chloe Cardassian
0:35.5	in 2016 with a clear vision to build a brand based on inclusivity, offering sizes 00 to
0:42.7	24, inventing the size 15 more on that later, and featuring models of all shaped sizes,
0:49.2	colors and backgrounds.
0:51.4	Since we first released this episode, Good American has also launched dresses and alternative
0:55.6	categories, not to mention their online shop now features products shown on 15 different
1:01.1	size models to help customers find the perfect fit for their unique shape.
1:05.6	I think it's genius.
1:07.1	Before moving to LA and founding the game-changing brand, Emma ran an entertainment-based marketing
1:12.8	agency back in her hometown of London.
1:16.3	This episode is a fantastic example of how to use your UD perspective and skill set as
1:21.8	an asset when you're approaching a new challenge or changing lanes in your career.
1:26.1	I hope you enjoy Emma Greed now on Second Life.
1:32.8	Emma, let's take it back to the beginning.
1:35.4	What did you study in school and what did you think you were going to be when you grew
1:39.0	up?
	...

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