Welcome back to the podcast, you guys. I'm your host, Nathan Shansky. This is how you are going to write your

emails and texts to inquiring photography clients to get them booked. I want this episode to be so

punchy, so tactical, practical, that it might be the most important next 15 minutes you spend your

time on all week or all month. And I'm even going to give you all the templates

that I use for this entire process for free. So stay with me. Okay. So imagine with me up front,

you get an inquiry. It pops up in your CRM or in your email. You got this rush of adrenaline,

right? But you also have this rush of fear as well, this, I hope I don't mess this up.

And the point of this episode today is to pull you out of that and to give you a solution that is a repeatable bulletproof process.

So today we're talking about how to respond, what to say to that inquiry, when to say it, how to say it,

and the psychology behind all of it. Because this matters. You spent however much time,

energy, investment, goodwill to get this inquiring client to be in your inbox. And finally,

you have them over the edge to inquire with you. So don't feel stressed, but you should

take this seriously. This is a golden opportunity. All right, up first, I want you to think about

this idea of striking when the iron is hot. So you have to understand at this point when a client

inquires with you, the client is most excited

about you right when they inquire.

Think about this.

They went through your socials.

They went through maybe some referral channels of people saying good things about you.

They went all the way through your website, through the different pages of it.

And finally, they filled out your form,

your inquiry form, like who the heck wants to fill out forms, right? But they did it for you.

...