Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

This is Brandon Galey and welcome to episode 17 of the blog Millionaire.

In episode 16, we talked about how to get more opt-ins from your blog.

Today, we're going to be talking about how to increase the open rate when you send

emails to those opt-in subscribers.

Specifically, I'm going to go over 21 tips for creating irresistible email subject lines that drive

opens. With a return of $40 for every $1 invested, email marketing still has the highest

ROI of any marketing medium. There is little doubt that we need to be spending as much time as we can to

optimize every email that is sent out. Now the big question is, what should you spend your time on?

The two most important metrics of email marketing are the open rate and the click-through rate.

Out of the two, the open rate reigns supreme.

You have to get the opens before you have a chance to get the clicks.

Before we go any further, let us take a look at some eye-opening statistics on what is going

on inside the email boxes of your subscribers.

Lemmonly did a study that found a typical email user

will receive 147 email messages every single day. On average, 71 of these messages are deleted

in a matter of only five minutes. If we look at just marketing emails,

then it gets even more interesting.

Return Path identified that the average consumer

will get over 500 marketing messages every single month.

They will open less than 7% of all of these emails.

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