So the idea that no one cares about you necessarily is very important because a lot of people start their marketing off as like, hey, I'm Rick Mulready and I've been in marketing for 42 years and blah, blah, blah, blah.

And you think that people want to hear that, but that's not what people want to hear.

This is the show where I bring you the best tips, tactics, and to hear. Welcome to the art of paid traffic.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot. You'll also hear what's working and not working

right now from the top minds and online marketing so that you can get more leads in sales

every day without having to

empty your wallet in the process. If you're looking to get started with Facebook ads,

you're a total beginner and you like to learn how you can create profitable Facebook ads

for less than $10 a day, don't miss my free streaming online workshop that I put together

for you, which you can sign up for over at Rick Mullready.com

forward slash newbies. That's N-E-W-B-I-E-S. Rick Mulready.com forward slash newbies.

All right, here's today's episode.

What's up, everyone? Welcome back to the Art of Paid Traffic podcast. Rick Mulready here, and this is

episode number 48. And today we're going to be talking all about copywriting and email marketing

with Neville Madora. Now, Neville's an entrepreneur, and he writes at nevblog.com and copywriting

course.com. That's Copywriting course with Kay's, not C's, where he's also the founder of a really good copywriting course.com. That's copywriting course with K's, not C's, where he's also the

founder of a really good copywriting course aptly named the copywriting course, again with two K's.

And he's also done a lot of copywriting for app sumo.com, which was founded by Noah Kagan,

if you're familiar with who Noah is. And Neville's also a minority owner there

in App Sumo. Now, we go a little bit longer than usual today. So I want to jump right into it here

with Neville. So here's what you're going to learn. Neville talks about the triggers that make people

buy so that you can be sure you're covering off on these triggers whenever you're writing

...