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The Bottom Line

Elmarie Marais (GoCrisis, Founder)

The Bottom Line

BBC

Personal Journals, Society & Culture, Business

4.6606 Ratings

🗓️ 5 December 2024

⏱️ 14 minutes

🧾️ Download transcript

Summary

What do you do when you’re unhappy at work? Maybe you’re burnt out from long hours? Or you see the way your employer does things and think to yourself “surely there’s a better way?” For many founders and CEO's, it's a familiar experience, and one that can spur them into the decision of starting their own business. Evan Davis talks to Elmarie Marais about her experience of crisis management, and how a crisis of her own led to the founding of her own company, GoCrisis.

Production team: Producers: Simon Tulett and Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

Transcript

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0:00.0

BBC Sounds, Music, Radio, Podcasts.

0:05.2

What do you do when you're unhappy at work?

0:07.4

Maybe you're burnt out from long hours, or you see the way your employer does things,

0:11.7

and think to yourself, surely there's a better way.

0:13.8

Or I could do better than this.

0:15.3

It's an experience shared by many successful company founders and chief executives during their careers. One, for example,

0:22.8

is the founder of the dating app Bumble, Whitney Wolf Heard. She initially co-founded the rival

0:28.1

app at Tinder, even crediting herself with the idea for the Tinder name and the Flame logo.

0:34.7

However, she abruptly left the company after a couple of years. Not long after quitting,

0:39.7

she even launched a legal case accusing her fellow co-founder whom she'd been in a relationship

0:45.1

with of sexual harassment. Tinder denied those claims but paid around $1 million to settle

0:51.6

at dispute. Whitney took her experiences and decided she wanted to start a dating

0:56.7

app herself that focused on women. In 2014, the same year she left Tinder, she founded Bumble.

1:03.4

It's a dating app, which only allows women to make the first move and message a potential match.

1:08.9

Well, that is just one example of leaving your job and taking your

1:13.7

ideals to do it your way. And that was important for my guest this week on the decisions that made me.

1:21.7

I'm joined by Elmarie Marais, Chief Executive and founder of Go Crisis. It's a global crisis management firm that advises and supports businesses in the event of conflict, natural disasters and other catastrophes.

1:36.3

I'm Evan Davis. This is a mini-series from the team behind the bottom line, and we look at the moments and decisions that have defined the careers of UK business leaders.

1:46.6

By the way, to hear more stories like this, stay subscribed to the bottom line.

1:51.6

And if you want to know when we publish an episode, hit the notifications button on BBC

1:55.6

sounds and change your settings in the app. And that way you'll get a message every time we publish

2:00.5

a new episode.

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