Elly Truesdell - The Whole Foods Forager to Venture Capital Managing Partner

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 10 October 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#91: In this episode of Just The Good Stuff we're joined by Elly Truesdell, Founder and Managing Partner of New Fare Partners. While walking down the aisles of Whole Foods or your local grocery store Elly most likely had a hand in getting the product on the shelf or supporting the brand as an investor. Her fund New Fare Partners is a venture capital fund centered on the modern eater and evolving American palate. As Global Director of Local Brands & Product Innovation at Whole Foods Market for nearly a decade, Elly played a pivotal role in driving the growth of the natural and organic food industry, propelling some of today’s most iconic consumer brands. Elly is also the co-founder of Made by Nacho, a premium pet food brand with chef Bobby Flay. She was a Partner at venture fund Almanac, before founding New Fare. Elly holds a B.A in Media Studies from the University of Virginia, and sits on the Boards of Made by Nacho, Foxtrot, Tacombi & Wellness in the Schools. Here are some of the topics discussed in today's episode: Where Elly's passion for food came from Landing a job at Whole Foods and becoming apart of the Local Forager team How her previous experience has set her up for what she is doing today Launching her venture fund New Fare Partners Her investment approach and thesis in the food and beverage space Joining forces with Bobby Flay to launch Made by Nacho Advice for listeners who are thinking about starting a new food or beverage brand +SO much more! This episode is sponsored by LMNT!!! Low key freaking out that LMNT is a SPONSOR! I have been using their killer electrolyte hydration packets for forever and they're a dream partner of mine. I swear by them and they have no sugar, no artificial anything and they have the most delicious flavors. You can get a FREE SAMPLE PACK with *this link* no code needed! http://DrinkLMNT.com/Rachel Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!). For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com. Sign up for my newsletter to get recipes & more straight to your inbox!

Transcript

Click on a timestamp to play from that location

0:00.0	Hello, everyone. Welcome back to Just the Good Stuff. This is your co-host, Rachel Mansfield, and today's
0:09.1	episode is with my ultimate girl crush Ellie Truestow. Now, if you were in the venture space or had
0:15.8	a food and beverage, CPG brand, it's very likely that you know Ellie. And even if you don't know Ellie, you do,
0:22.2	because she is the reason why so many of our favorite brands like Purely Elizabeth and You
0:26.7	Kitchen are found in Whole Foods and soon you'll learn why. Ellie Truesdale is the founder
0:32.0	of managing partner of new fair partners, a venture capital fund centered on the modern
0:37.3	eater and evolving American
0:38.8	palette. As global director of local brands and products innovation at Whole Foods Market,
0:44.1	talk about a dream job. Oh my God. For nearly a decade, Ellie played a pivotal role in driving
0:49.8	the growth of the natural and organic food industry propelling some of today's most iconic consumer
0:55.3	brands. Ellie is also the co-founder of Made by Nacho, a premium pet food company, which checked Bobby
1:00.8	Flee. She was a partner at Venture Fund Ammanac before founding New Fair. Ellie holds a BA and media
1:07.8	studies from the University of Virginia, and she sits on the boards of
1:11.3	Made My Nacho, Box Trot, Tacombie, and Wellness in the Schools.
1:15.9	Ellie is someone I have been admiring for quite some time.
1:19.0	The first time you chatted on Zoom, I had butterflies in my stomach.
1:22.0	I was so nervous to chat with her.
1:23.9	She is such a kick-ass businesswoman.
1:26.0	She knows herself and I really look up to her in her
1:28.6	career. Since connecting last year, we have been working closely together in the venture space
1:32.9	and I really enjoy hearing her insights. We're also both investors in a few brands like Midday
1:38.0	Squares and Omsome, to name a few. I hope you guys enjoy this conversation with Ellie and I
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rachel Mansfield, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rachel Mansfield and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.