Ellen Rohr of Zoom Drain on Charging More Than It Costs

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 19 December 2022

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s show, we are putting Ellen Rohr in your passenger seat to discuss charging more than it costs. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of Zoom Drain Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: “Where Did the Money Go?, How Much Should I Charge?, The Bare Bones Biz Plan, and The Weekend Biz Plan. She also hosts a regular podcast – Behind the Wall – for PHCPPros.com and Unclogged – a Zoom Drain Podcast. Today, Ellen joins the show to discuss how easy it is to get upside down in business and how charging the right price is important to the success and future of a business; and part of this journey is to believe first that you are worth it.

Transcript

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0:00.0	Show up clean, sober, on time, dressed right.
0:04.9	If you're using a checklist, I'm checking off the boxes to allow me to go, wow, this is going to cost me, but it's going to be worth it.
0:12.3	You're the one whom I'm buying when I'm at the door.
0:16.1	Don't your customers know that that $49 deal is suspicious?
0:19.6	You don't have to throw the other company under the bus that you can say Mrs. Burnwicky. $49 may not be appropriate to get the job done. Let me show you what we've got. Let me tell you what I can do to help solve the problem that you've laid out from who can go from there. Fair enough.
0:37.2	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:17.5	Hey, welcome to another episode of the Waste No Day podcast.
1:19.7	Your host, Nate and Brian are hanging out with you.
1:22.2	And man, we are looking forward to Christmas.
1:23.3	I hope you are too.
1:26.2	And we are also looking forward to a great conversation today.
1:44.9	We have Ellen Roar. That's right. She is coming on. The president of Zoom Drain's is coming on to talk to us about making sure you're priced right and so much more. It's going to be a fun time. Ellen is a great conversationalist and a fantastic person. And we're really going to be looking forward to our talk with her today. But before,
1:48.7	we're going to do a little bit of talking ourselves and we're going to turn to Brian for our quote. This is a long quote and it's really profound. So hang on to your seats, ladies and gentlemen.
1:56.9	Charge more than it costs. Ellen Roar.
2:01.7	Okay, okay, I see it.
2:03.6	From where did, I believe that's from where did all the money go?
2:06.5	I think I'm familiar with her work.
	...

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