meta_pixel
Tapesearch Logo
Log in
Second Life

Eliza Blank: The Sill Founder and CEO

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 16 October 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother’s love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn’t yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Thank you so much to our sponsor, the Maison Van Cleef and our Pels. This year, the Maison Van Cleef and our Pels is working with the American Museum of Natural History in New York to present the gorgeous exhibition Garden of Green, exquisite jewelry by Van Cleef and our Pels.

0:21.0

This exhibition is a dream, picture walking through a lush green wonderland, but instead of foliage, you're surrounded by an array of precious ornamental green stones.

0:34.0

On view now in the museum's Minionne Hall of Gems and Minerals, Garden of Green showcases 44 creations from the French Hydrolyrie House, 32 of which are on view in the United States for the very first time.

0:50.0

One area of the space highlights a diversity of green stones. Another concentrates on particular materials such as Jade, Chrysophrase and Malachite, and a third displays a selection of majestic creations set with emeralds.

1:08.0

You can learn more at the American Museum of Natural History's website, www.amnh.org slash exhibitions.

1:20.0

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

1:40.0

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears and what happens when they embark on their second life.

1:50.0

Today, I'm speaking with the founder and CEO of The Sill, Eliza Blank, inspired by her mother's love of gardening and the personal struggle she had finding plants for her tiny New York City apartment, The Sill is a direct consumer house plant company.

2:07.0

It aims to bring the benefits of plants to indoor environments and to give everyone the resources they need to become plant people.

2:15.0

Though Eliza had the initial idea for The Sill back in college, she didn't quite know how to execute it.

2:22.0

So, when she graduated, she actually began her career as a brand strategist at a global brand agency before moving on to hair care brand living proof as a brand manager.

2:35.0

But, while she was working at these major companies, she still had her house plant business in the back of her mind, and in 2012, with five years of experience in brand strategy under her belt, Eliza decided to make a leap.

2:50.0

She left her job, created a Kickstarter that raised $12,000 and The Sill was born.

2:57.0

In the beginning, she sourced, potted, and hand-delivered plants to clients in New York City herself.

3:03.0

Today, The Sill has raised more than $20 million in venture capital and delivers to 48 United States.

3:10.0

Eliza's journey to creating a new kind of direct consumer company is so fascinating.

3:16.0

So, with no further ado, now, on Second Life, it's Eliza Blank.

3:24.0

Eliza, I'm so excited that we get a chance to sit down together for this podcast.

3:30.0

We always like to start at the beginning.

3:32.0

So, what did you study in school, and much more importantly, what did you think you're going to be when you grew up?

3:40.0

So, I studied communications in school. I went to NYU.

3:45.0

And what does communications even mean?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Second Life, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Second Life and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.