Eliza Blank: The Sill Founder and CEO
Second Life
Who What Wear
4.8 • 3K Ratings
🗓️ 16 October 2023
⏱️ 54 minutes
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| 0:00.0 | Thank you so much to our sponsor, the Maison Van Cleef and our Pels. This year, the Maison Van Cleef and our Pels is working with the American Museum of Natural History in New York to present the gorgeous exhibition Garden of Green, exquisite jewelry by Van Cleef and our Pels. |
| 0:21.0 | This exhibition is a dream, picture walking through a lush green wonderland, but instead of foliage, you're surrounded by an array of precious ornamental green stones. |
| 0:34.0 | On view now in the museum's Minionne Hall of Gems and Minerals, Garden of Green showcases 44 creations from the French Hydrolyrie House, 32 of which are on view in the United States for the very first time. |
| 0:50.0 | One area of the space highlights a diversity of green stones. Another concentrates on particular materials such as Jade, Chrysophrase and Malachite, and a third displays a selection of majestic creations set with emeralds. |
| 1:08.0 | You can learn more at the American Museum of Natural History's website, www.amnh.org slash exhibitions. |
| 1:20.0 | Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 1:40.0 | We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears and what happens when they embark on their second life. |
| 1:50.0 | Today, I'm speaking with the founder and CEO of The Sill, Eliza Blank, inspired by her mother's love of gardening and the personal struggle she had finding plants for her tiny New York City apartment, The Sill is a direct consumer house plant company. |
| 2:07.0 | It aims to bring the benefits of plants to indoor environments and to give everyone the resources they need to become plant people. |
| 2:15.0 | Though Eliza had the initial idea for The Sill back in college, she didn't quite know how to execute it. |
| 2:22.0 | So, when she graduated, she actually began her career as a brand strategist at a global brand agency before moving on to hair care brand living proof as a brand manager. |
| 2:35.0 | But, while she was working at these major companies, she still had her house plant business in the back of her mind, and in 2012, with five years of experience in brand strategy under her belt, Eliza decided to make a leap. |
| 2:50.0 | She left her job, created a Kickstarter that raised $12,000 and The Sill was born. |
| 2:57.0 | In the beginning, she sourced, potted, and hand-delivered plants to clients in New York City herself. |
| 3:03.0 | Today, The Sill has raised more than $20 million in venture capital and delivers to 48 United States. |
| 3:10.0 | Eliza's journey to creating a new kind of direct consumer company is so fascinating. |
| 3:16.0 | So, with no further ado, now, on Second Life, it's Eliza Blank. |
| 3:24.0 | Eliza, I'm so excited that we get a chance to sit down together for this podcast. |
| 3:30.0 | We always like to start at the beginning. |
| 3:32.0 | So, what did you study in school, and much more importantly, what did you think you're going to be when you grew up? |
| 3:40.0 | So, I studied communications in school. I went to NYU. |
| 3:45.0 | And what does communications even mean? |
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