You know what's interesting is you said earlier that you don't need millions of followers to make a lot of money and create a lot of impact and

It's interesting because like even when I look at how I got acquainted with you, I don't even remember how he got connected.

Now I'm thinking about it.

But I had heard of you years ago from Lewis House.

So Lewis is a friend of mine and I know he had you on the pod a couple of years ago.

And I know he had hired you and you guys have done things together.

And so I was like, that was when I first became acquainted now I didn't know you

are a Christian I didn't know these other things about you I just was like oh this

guys a braining guy right then as I interviewed more guest and I started my podcast I started to hear your name more often when

especially when people had book launches and stuff and they're like oh yeah this

guy Rory Vayden's helping me this then once again Rory Vayden's helping me

and I'm like huh why do I keep

hearing this guy over and over again and let me go look him up right and that was

when I started to see you know and follow you and see things but long story short right your

reputation with all these different people basically co signing it basically made me say oh okay like then I want to get to know Rory too and then I found out that you're Christian and we have all these other things that we like together and I'm like oh dude this guy's great and here we are you know but the point I want to bring up with this is that

from the outside you don't have this massive following

like these other guys you know and yet you're known

within the circles of these very influential people

so talk about that like because clearly you guys are making great money, you

guys are doing things, people know you, the right people know you, right? And is that

what it's all about with a brand getting the right people to know you?

Yeah, absolutely. I mean it's it is I

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