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From the 256-7136 first response contracting from real estate to real life and everything in between the brad wiseman show and now your host brad wiseman all right we are back we are back in the studio. And we have a really, really cool guest

coming up very soon, actually. This guy's name is Howard Lim. He is a business and brand architect.

He has a company called How Creative. And I was really intrigued by how far and how deep he takes

the research of a brand and talks about

what branding means. And when we talk about Coca-Cola, we talk about McDonald's and all these

different things. We have to think about that on a much smaller level, too, in just our own

businesses, our own entrepreneurial things that we are doing today. It's not just McDonald's and Coke that need to think about it.

It's everybody.

So I'm going to bring Howard on here.

Howard are you there?

I'm here.

Awesome, man.

Thanks for joining the show today.

I really appreciate it.

Yeah, this is just, it really blew my mind when I started reading about more about what you do.

And business and brand architect, this is really something big i mean tell you

just told me before you went live how you're studying tell tell them a little bit about how you're

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