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Young and Profiting with Hala Taha

Elena Cardone: The Mindset Shift That Built a Billion-Dollar Business | Entrepreneurship | YAPClassic

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Entrepreneurship, Business, Marketing

4.8 • 1.5K Ratings

🗓️ 8 May 2026

⏱️ 58 minutes

🧾️ Download transcript

Summary

Elena Cardone grew up believing that wealth and entrepreneurship were only for the privileged. Her fierce independence made her resistant to building with anyone. But when the 2008 recession threatened their finances while she was pregnant, she abandoned her lone-wolf mentality, stepped back from acting, and bet everything on a shared vision with her husband, Grant Cardone. That decision laid the foundation for their multi-billion-dollar business empire. In this episode, Elena shares how to break free from limiting beliefs, align with your partner on your goals, and develop the mindset needed to grow a thriving business and family legacy. In this episode, Hala and Elena will discuss:  (00:00) Introduction (00:55) Why “Normal” Keeps Entrepreneurs Small (03:43) Breaking Limiting Beliefs About Money (11:18) How Elena Met Grant Cardone (16:06) Choosing the Right Life Partner (27:32) Three Money Rules for Building Wealth (34:15) What It Means to Build an Empire (40:48) Handling Hate While Staying Focused (45:12) Living and Leading From Your Future Self  Elena Cardone is a successful entrepreneur, real estate mogul, and visionary co-founder of the Cardone empire, which manages a multi-billion-dollar portfolio. She is the author of the bestselling book Build an Empire, a guide to achieving extraordinary success in both entrepreneurship and marriage. Elena is a renowned speaker and mentor who empowers thousands of individuals to level up their business, mindset, and relationships.  Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors’ appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world’s best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting   Remitly - Transfer money internationally with Remitly, with no hidden fees. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.  Prolon - Reset and rejuvenate your body with Prolon’s five-day plant-based fasting mimicking program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Resources Mentioned: Elena’s Book, Build an Empire: bit.ly/EC-BAE  Elena’s Website: elenacardone.com  Elena’s Instagram: instagram.com/elenacardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Today's episode is sponsored in part by Hewle, AT&T business, for Mently and Prolon.

0:06.0

Heel makes nutritionally complete meals that you can drink.

0:09.1

Get 15% off with my code to Yap15 at Hewle.com slash Yap 15.

0:14.2

AT&T business delivers reliable business-grade connectivity that gives your team a competitive

0:19.1

edge.

0:20.0

Switch to AT&T business at business.

0:22.2

com. Millions of people trust Remitly to move money globally. Use code business to get a

0:28.4

$100 bonus after you send $300 or more with Remitly. To redeem, visit the rewards tab on the

0:35.0

Remitly app and enter the code business.

0:41.3

Prolon puts you in the right fasting state so you can lose weight and reset your body.

0:46.2

Get 15% off plus a $40 bonus gift when you subscribe to their five-day program.

0:49.0

Just visit prolonlif.com slash profiting.

0:54.9

As always, you can find all of our incredible deals in the show notes or at young and profiting.com slash deals.

0:59.8

Yap gang, most people out here are playing safe and that's exactly the problem.

1:03.9

When you settle for normal, you're one bad day away from losing everything you thought you had.

1:04.8

Today's guest is Elena Cardone, entrepreneur, author, real estate mogul, and the powerhouse

1:09.6

behind one of the most influential

1:11.0

family empires in the world. Elena built her success along her husband, Grant Cardone, and she's

1:16.4

here to share exactly how. In this The App Classic episode, Elena gets real about overcoming

1:21.7

a turbulent past, breaking through her limiting money beliefs, and stepping into her role as

1:26.8

the queen of a multi-billion dollar empire.

1:29.7

You'll walk away knowing how to build wealth, protect your most important relationships, and start thinking bigger than you ever have.

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