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The Story of a Brand

Element Apothec - Building a Community, Not Just Products

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 9 October 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

“To build a community and not just be a product company” that's a goal for Element Apothec. In the second part of this feature, Davina Kaonohi, CEO and Co-Founder of Element Apothec, continues speaking about the products that make people’s lives better.

Davina mentions that they will never use the fourteen hundred ingredients banned in Europe, Canada, and Japan as part of their product development process. The brand has quizzes, blogs, and has questions that Dr. Swathi for making educational videos to educate customers.

According to Davina, people are always looking for a community and alternative strategies & products to calm stress which Element Apothec provides. They aim at bringing their products from the kitchen to the world.

She talks about:

* Why CBD market
* Their product categories
* Verified and safe ingredients
* Answering consumer questions
* Investor programs at Element Apothec
* New products and launches
* Recommendation for anxiety

Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand.

For more on Element Apothec, visit: https://elementapothec.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

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*

This episode is brought to you by DRVE.

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*

This episode is brought to you by Cartloop.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios.

0:07.9

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:21.3

Because, you know, I think as people build brands, people are also looking for community and a place where they belong.

0:28.7

And if they're exploring a wellness journey, you know, how can we as brands support them on this journey, not only just with the products that we create, but showing them

0:37.9

how this product is just one part of an entire process to have better well-being.

0:43.6

So that really was the purpose of why we started this.

0:47.1

And the benefit also is that they spread the word about our products and their followers

0:51.8

and family members and friends here about it and also see

0:56.6

the benefits of their products and then they come back to the company and buy. It also is a great

1:01.3

opportunity for the brand ambassadors. We have a great percentage that they get back and discount

1:06.1

opportunities to experience more products as well. So, you know, it's a good give-and-take relationship, I think,

1:12.5

but really the purpose of it was for us to build a community

1:15.8

and not just be a product company,

1:19.2

but really to focus on the journey of wellness of our customers.

1:26.6

Why not amplify your sales with up to $50,000 per day in ad spend and a team of experts to optimize each paid marketing campaign?

1:35.8

Sound good?

1:36.5

Well, let me introduce you to Drive.

1:38.6

Drive Invest and manages in paid marketing for e-commerce brands around the world.

1:42.4

They have a unique offer of capital,

1:45.1

expertise, and data-driven systems to scale online sales. For more information, visit drive.com

1:51.7

for slash POD. That's drive without the eye. That's D-R-V-E.com forward slash POD.

...

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