ELAVI - Easy-to-Digest, Functionally Beneficial, On-the-go Snack
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 31 August 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
An elevated energy bite - that's what ELAVI's snacks are. Today we have Nikki Elliott and Michelle Razavi, co-founders of ELAVI, a modern wellness brand.
Nikki and Michelle were fitness instructors juggling corporate jobs and struggled to find good healthy snacks to nourish their bodies. So they launched ELAVI. With ELAVI, they sought to create an easy-to-digest, functionally healthy, and on-the-go snack. They were so confident of their idea, they both put together their grad school money for this brand.
According to them, there is no right or wrong way to bring a product to market. Asking for help, being passionate, and doing research helped them in their journey. They also discuss the idea that their relationship as co-founders is a lot like a marriage.
In part 1 of this The Story of a Brand Feature, Nikki and Michelle talk about:
* Gratefulness
* Overview of the brand
* Where they were before
* Nourishing high protein energy snack
* How they created the prototype
* Advice for other entrepreneurs
* Being co-founders together
Join Ramon Vela, Nikki Elliott, and Michelle Razavi as they break down the inside story on The Story of a Brand.
For more on ELAVI, visit: https://www.elavi.co/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
*
This episode is also brought to you by StoreYa.
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.1 | We started a company literally months before the pandemic |
| 0:25.0 | because we saw a white space for nutrition that was convenient and delicious. |
| 0:30.8 | And, you know, we were living the lifestyle as fitness instructors, |
| 0:34.3 | juggling corporate jobs, |
| 0:35.6 | and we struggled to nourish our own bodies on the go. |
| 0:38.9 | And so in a way to selfishly solve our own problems, we realize that other people struggle |
| 0:43.8 | the same way and that, you know, who better to, you know, solve that problem and really create |
| 0:49.7 | something that allows people to feel stronger and unstoppable in their bodies. |
| 1:04.5 | If managing your ads drives you crazy and you're all about automating your e-com business, |
| 1:07.3 | then you have to give Storia a try. |
| 1:11.7 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. Their powerful AI will optimize your campaigns 24-7, |
| 1:19.0 | delivering the best ads to the right customers. They're a Google and Facebook partner that |
| 1:23.3 | supports over 400,000 merchants. That's 400,000. To get started and enjoy a 33% discount for the first |
| 1:31.9 | month, simply visit storia.com forward slash story. That's story, shto r-a-a-com forward-slash story. |
| 1:43.3 | Hey, are you worried about hitting your revenue goals this month? |
| 1:46.6 | Why not make the most of your website traffic with just Uno? The number one CRO tool for thriving |
| 1:53.3 | e-commerce sites. You can grow your email and SMS lists, show smart product recommendations |
| 1:58.7 | to increase your average order value, |
... |
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