ELAVI - Energy. Recovery. Youthfulness.
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 31 August 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
A product that is good for you - that's what ELAVI's Co-Founders, Nikki Elliott, and Michelle Razavi, strived to do while starting the brand. In the second part, the partners say they understand each other's recharge points and always put the company first.
Michelle and Nikki choose collagen for their product because it's the protein that declines with age and is ignored in most people’s diets. They wanted to fill this white space. The brand got close to consumers by launching a couple of months before the pandemic. People were prioritizing health so they were open to new things or brands.
Michelle advises businesses to always ask for help, feedback, and better terms, while Nikki emphasizes transparency.
In part 2 of this episode of The Story of a Brand, Nikki and Michelle talk about:
* Their relationship
* How they got people excited
* What is collagen, and why did they choose it
* Antioxidants
* Where to get ELAVI
* Showing reviews and upcoming activations
* Flavors at ELAVI
* Their packaging
* Message from Michelle and Nikki
* New flavors
Join Ramon Vela, Nikki Elliott and Michelle Razavi as they break down the inside story on The Story of a Brand.
For more on ELAVI, visit: https://www.elavi.co/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.4 | Collagen is the most natural, most abundant protein in our bodies. |
| 0:28.6 | And as we age, our natural collagen production begins to decline. |
| 0:33.3 | So think of collagen as the glue that holds your whole body together. |
| 0:36.4 | And so as we're getting older, this decline makes it essential to consume collagen through food. |
| 0:42.8 | And so what's going on in the modern American diet is that we're not consuming these collagenous rich foods. |
| 0:49.7 | Right. |
| 0:50.1 | A lot of us are either plant-based or eating muscle meat. |
| 0:52.9 | And so, you know, you start to see these emergence of collagen powders and pills and |
| 0:57.1 | broth soups. |
| 0:58.7 | But what not a lot of people are thinking about is, okay, well, how do we, you know, |
| 1:02.5 | conveniently get it to the consumer so that they can get the benefits of daily consumption? |
| 1:10.8 | If managing your ads drives you crazy and you're all about automating your econ business, |
| 1:16.0 | then you have to give Storia a try. |
| 1:19.1 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram |
| 1:23.4 | without you having to do anything. |
| 1:26.7 | Their powerful AI will optimize your campaigns 24-7, |
| 1:30.3 | delivering the best ads to the right customers. |
| 1:32.3 | They're a Google and Facebook partner |
... |
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