Aura Health - Unlocking the Creator Economy in Emotional Health
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 30 August 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
Pushing the boundaries of what we can offer to help people find peace - that’s the goal of Aura Health, says Co-Founder and CEO Steve Lee. In the second part, he mentions that every aspect of their application is personalized.
Aura Health is expanding its community, the type of content offered, working with musicians, ASMR artists, and even poets. They want to provide personalized coaching services too. Their primary focus is on direct to the consumer along with creating the best product possible.
Aura Health's audience includes people from all walks of life, including people with very high-stress jobs such as lawyers, entrepreneurs, etc.
In part 2, Steve speaks on:
* Personalization of the app
* Providing push to people to create habits
* Plans for evolution
* Striving to create new experiences
* Popular topics at Aura Health
* Creating a bigger impact
* Plans for the commercial version
* Coaches specific to entrepreneurship
* Who are the ideal customers
* His advice
* His mother's thoughts
* Response of people around him
Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.
For more on Aura Health, visit: https://www.aurahealth.io/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | So one is really expanding our community of coaches and therapists as well as types of content |
| 0:28.6 | we offer. |
| 0:29.9 | And we are really pushing the boundaries of what we can offer to help people find peace. |
| 0:36.9 | So some of the things we're working on are, of course, working with, let's say, musicians |
| 0:41.7 | to, let's say, help you go to sleep. |
| 0:43.9 | We are working with SMR artists, but doing it the aura way to help you feel relaxed. |
| 0:51.4 | We're working with poets to create poems that also change your mindset |
| 0:57.0 | and help you think about the world in a different way. |
| 1:00.0 | So one, yeah, this expansion, creating new categories of content, new use cases, |
| 1:06.0 | again, coming back to our vision for becoming that all-in-one platform. |
| 1:10.0 | Second way we're excited about our evolving is if you do find coaches that you really resonate with |
| 1:18.6 | and you want to work with them one-on-one and really get that personalized coaching and |
| 1:23.6 | get to know them at a personal level, we want to offer that service as well. |
| 1:34.5 | This episode is brought to you by repeat, the easiest way for your customers to reorder |
| 1:40.0 | products they love. Now, most vendors in the Shopify ecosystem will have you believe that |
| 1:45.6 | subscription-focused commerce is the key to customer retention for CPG brands. But with monthly |
| 1:52.4 | churn rates pushing 10% across the industry, repeat has a better way. Repeat will automate a frictionless |
| 2:00.0 | reordering experience for the largest part of a CPG |
... |
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