EFR 623: Conscious Consumerism, At-Home Farming, and Putting the Wonder Back in Food with Jacob Pechenik
Ever Forward Radio with Chase Chewning
Chase Chewning
5 • 927 Ratings
🗓️ 27 July 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
Imagine a world where growing your own food is as nutritious and cost-effective as grocery shopping at your favorite store. Jacob Pechenik, the Founder and CEO of Lettuce Grow, is on a mission to make this happen now. Referring to the company as the answer to industrialized big agriculture, Jacob’s mission through Lettuce Grow (and its parent company The Farm Project) is to “democratize the growing of food for all” by “providing families access to clean, unprocessed food, [...] decreasing transportation emissions, drastically reducing water usage, and recycling ocean-bound plastics from places that lack recycling initiatives.”
Having always had a passion for sustainable farming, Jacob began with a dream to transform the wasteful industrial food system. He started with the question, “How do I get more people to the farm?”, but later on began to ask, “How do I get the farm to more people?”
That question led to his mission to create a million farmers throughout the country and by extension empower consumers to choose healthier, locally-produced alternatives. In the process, he hopes more people can reclaim that age-old sense of pride that comes with preparing one’s own meal.
Follow Lettuce Grow @lettucegrow
Follow Chase @chase_chewning
Key Highlights
- People have become so disconnected from how their food is sourced, grown, and prepared. The fact that ever-changing fad diets exist makes this obvious. Jacob explains how conscious consumerism aims to help us rediscover our food heritage.
- Industrial food distribution typically wastes 52% of the plant before it gets to the consumer. Jacob breaks down The Farm Project’s innovative “distributed farming” model, which ensures maximum freshness throughout the whole process.
- Jacob shares his journey to becoming empowered in choosing the healthiest food he could for his children.
- How much of an impact does Jacob hope Lettuce Grow and The Farm Project will have on the food distribution industry?
Episode resources:
- Save 80% on the 100% grass-fed beef sticks from Paleovalley
- Save 15% on all natural CBD products with code EVERFORWARD from Cured Nutrition
- Watch this interview on YouTube https://youtu.be/Y2LQvzufq38
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The following is an operation podcast production. |
| 0:04.0 | Hi, I'm Jacobichenic. |
| 0:06.0 | I'm the founder and CEO of Let Us Grow, and today I'm going to talk about how easy it can be to grow your own food at home, to refine the wonder in nature, and to participate in creating a new food system that will be better for ourselves, for our |
| 0:27.1 | communities, and for the planet. |
| 0:31.1 | Welcome back everyone. This is your number one source for inspiring content from people who are |
| 0:37.8 | putting a purpose to their passion and truly living a life ever forward. |
| 0:43.0 | Conversations and messages that will take your fitness, nutrition, and mindset to the next level. |
| 0:50.0 | I am your host, Chase Chuning. |
| 0:52.0 | This is Ever Forward Radio. Homegrown baby. It doesn't get much better than that right when we're talking |
| 1:10.7 | about the food that we're eating. Now not all of this have the luxury or ability or |
| 1:16.3 | or let's be honest, patience to maybe do a raised box bed garden or dig a garden in our backyard. Maybe we don't have the time, the resources, the wherewithal, the interest, maybe even just the land to do so. But should that prevent us from knowing where our food comes from, should that prevent us from |
| 1:37.2 | being able to have quality foods, herbs, vegetables, really at our fingertips. |
| 1:46.1 | You know, today's guest, Jacob Channick doesn't think so, and he took it a step beyond. |
| 1:50.4 | He actually created a company that is helping us do just that. |
| 1:55.0 | Jacob is the founder and CEO of Let Us Grow. |
| 1:58.0 | This amazing at home sustainable farming at home plant system it's kind of wild to describe |
| 2:05.8 | you just got to see it to believe it that I am now using they have so |
| 2:09.6 | graciously sent me one and I'm loving growing my own stuff here at home and you know it goes beyond |
| 2:15.5 | that it goes beyond just the ability to pull your own herbs or vegetables from your |
| 2:20.6 | own vertical farming garden here. It goes into the big picture of where |
| 2:26.2 | our food comes from, farming techniques, and so much more. Jacob is actually here |
| 2:31.4 | referring to his company in this movement as the answer to industrialize big agriculture and his mission through Let us grow and its parent company of the farm project which he breaks down a little bit more in the interview |
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