In this episode of Ever Forward Radio, Chase speaks with Laura Poburan on why her role as a mentor in the health and wellness space is more relevant in 2020 than it has ever been. After all, people around the world have been forced to reevaluate their priorities throughout the last several months.

On nutrition coaching clients, Laura says, “They’re looking for something so much deeper now. They’ve been forced to look at their lives in a new way. They’ve been forced to take account of everything in their life that they aren’t happy about—everything in life that they’re using food to cope with. They’re ready for a deeper transformation. They’re ready to change who they are as people; not just continue to chase the same arbitrary goals year after year after year.”

Laura views nutrition coaching as a vehicle to access different parts of her clients’ lives—to show them that nutrition is just one small aspect, but one that they can use as a foundation for more powerful, holistic change. She calls our eating patterns “the vehicle into our subconscious” which allows us to see where we are falling into disempowering patterns where we are covering up, or numbing, the things in our lives that we are not happy with. Oftentimes, we use food to do just that, if only because food is so accessible.

As the saying goes: A man convinced against his will is of the same opinion still. This year has placed limiting beliefs on many, or even reinforced limiting beliefs that they already had going into 2020. As much as nutrition coaches may want to swoop in and impose their own beliefs on their clients, they’ll quickly find that this approach will backfire.

Powerful coaches don’t come in to “fix” their clients. Instead, they look to step back and ask questions that raise their clients’ awareness until they are finally ready to receive their lessons. It is only when what you have to say is meaningful to a person that they will act on it.

Key Highlights

• Laura shares why “stepping into my zone of genius and creating more space in my life” is her resolution in 2021.
• 2020 has proven that nutrition coaches need to go beyond their clients’ eating habits and toward their core values as individuals. Laura describes how she utilizes “trigger mapping” to uncover how her clients view the world and therefore know how to help them undergo a transformation around how they view food.
• The coach-client dynamic has also shifted drastically this past year. Laura shares how she had to adapt to challenges to meet the needs of her clients.
• Effective coaches drop their ego in order to allow their clients to discover their own issues. The importance of empathy and selfless communication are fleshed out.
• Laura explains her process for helping coaches define their vision-mission and values and in turn establish an effective approach to guiding their clients to reach their goals.
• Laura talks about how striving for alignment of the tiniest things is her key to living a life ever forward.

Follow Laura @laurapoburan

Follow Chase @chase_chewning

Episode resources:

• Save 20% off of your first purchase at www.buylegion.com/EVERFORWARD and use checkout code EVERFORWARD for double reward points
• Listen to Laura's first interview in episode 127: How Our Thoughts Dictate Our Actions
• The Coaching Conversation Revelation Playbook
• Text Laura at 587-419-5345