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Hey everyone and welcome to our throwback episode. In our throwback episodes, we are reintroducing you to some of our most popular episodes.

This is great for new listeners who want to learn more about the work we've done in the past. And it's a great refresher if you've been a listener for a long time. Enjoy.

Larry L, thanks for joining us today. Thank you for having me.

Yeah, it's my pleasure. So how would you get us started by telling us a little bit about yourself and what

you do? Yeah, so my name is Laryl Lipkins and I'm the CEO of Lipkin's Consulting Group. And I

really specialize in working with companies who wants to convert more

prospects into paying clients. So I do that through sales training and consulting.

Fantastic. Well, great. We are excited to have you here. And now, when it comes to sales,

why is it so important for us to really have a good understanding of the things that we're going

to talk about today? Well, if you don't know how to sell, you're not going to have a good understanding of the things that we're going to talk about today.

Well, if you don't know how to sell, you're not going to have a business, right?

...