This is the flavor man. I have a new best friend. This guy he likes all the things that I like. He's been everywhere. I've listened to him for years. Eddie A Johnson. He is TV and radio analyst for the Phoenix Suns and serious XM NBA radio. You can catch him there all the time. Welcome to the playbook. Eddie my pleasure. It's just a pleasure to be able to get on your show. You don't know this, but I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan. I'm a fan.

I think what you do is tremendous and you know that's what it's all about. It's just helping people and getting them on track and I thoroughly enjoy listening to him. I appreciate that and now we're in the mutual admiration society and you know to that end there has been a transition in our space. There's more entrepreneurial we're able to take all the situational knowledge and experience that we had by you know analyzing sports.

And put it into what's needed in business for a sport and you've picked golf is your sport to create an entrepreneurial adventure. Why did you pick golf to create a business around David I was I was lost man when I retired from basketball. I mean I put so many years of it in my life. And what happens is when you retire. You start to search and it took a year.

For me and it was very difficult. My kids were in middle school at the time. I had traveled basically all over the world. I spent one year in Greece. My family did join me there. But I dragged them everywhere. I played on seven different teams and you know they gave a lot to me to for me to be able to pursue my dreams. And when I retired. I have to admit I struggled the first year out because I had so much energy. I have worked since I was 14 years old.

I mean when I was able to figure out that I'm going to make a paycheck I worked and so up until 40 years old I was busy and then there's the other sudden I was done. And I'm sitting in my office and I'm like what am I going to do. And so I love to write.

And my wife suggested why don't you just write because that was a history major so you know your history major man you always write essays right so it was something that I understood and I started to write and I wrote basically I wanted to help kids so I wrote

a video on how I wrote it out and then I actually when it did it of teaching a jump shot which Eddie is really good at that day. Let me let you know I still shoot the ball. Okay.

And lo and behold it turned into a video that really did well. And then I said you know what I'm going to write a book.

I'm going to talk to myself in the office and I had a cabinet north areas northern Arizona I would go up there and I would just actually just write.

And I came out with a book because I wanted to make I wanted to point the finger at me because it's hard for me to be critical somebody knowing that I did the same thing so I said why not make it critical of yourself and people will learn from your mistakes and your role.

And then I said you know what Eddie you love to talk you know why not turn that into you know something you can go out and do.

And so I wrote the book and the book did well and so that was my year of being off from basketball and then I said you know what Eddie you love to talk you know why not turn that into you know something you can go out and do.

And so that's when the TV career started my radio career started and then public speaking and so the transition wasn't easy but I got it.

Yeah I was more a repurposed that a retirement and I remember back correct me if I'm wrong I'm a Danny Shays fan and that's because my whole basketball career was within the context of bitty basketball the Jewish Community Center.

So every Jewish kid that played basketball either wanted to be Joel Kramer Danny Shays most of them Dolph Shays was too too old but what I find to be a common denominator with basketball guys that become entrepreneurs.

The greatest ones that I know won this award not all of them you know we're Michael Jordan MVP's champions but a lot of great entrepreneurs won this award and I believe you won the six man award if I'm not mistaken yeah.

That role as a six man which by the way probably makes you sick today for what six what the six man is paid today or the 11th man is.

Don't remind me.

It blows my mind I'm like I got I should have been a basketball agent what was I thinking holy the moly paying that much money but what are the characteristics of the six man that is applicable to you know being an entrepreneur.

You know because it does take a special type of player to win that award it really does first you have to humble yourself and know that you can still have impact even though you quote unquote not a not one of the first five to try it out there and start the game.

And then I had to eat that because I started early on in my career I was going over 20 points game getting a lot of attention and all of a sudden my coach came to me and said I want to bring you off the bench.

And it was a selfish reason why he did it to I mean they want to pay me that was part of it the other part though they felt that I could really help the team coming off the bench and I knew I could any kind of way I get me the ball I'm a help you.

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