EcoCart - Giving Consumers Eco-Friendly Options
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 30 August 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says Dane Baker, Co-Founder of EcoCart. According to him, communicating with customers and doing initiatives in conjunction with EcoCart can give better results.
He mentions that bringing solutions to brands was challenging, but brands were convinced because EcoCart boosted conversion rates. EcoCart works with brands of all shapes and sizes. On average, 1 percent to 2 percent of the order value is the cost to make an “order” carbon neutral.
Dane emphasizes that real-time impact counters can create goodwill in the customer's eyes. Through such counters, consumers can align with a brand. It brings about a connection between brand and consumer.
In part 2 of this episode of The Story of a Brand, Dane talks about:
* Challenges EcoCart overcame
* The impact of a real-time counter
* EcoCart’s ideal customer
* How to get started with EcoCart
* Metrics they see
* Strategies for getting success
Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand.
For more on EcoCart, visit: https://ecocart.io/
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*
This episode was brought to you by MuteSix.
MuteSix is the leading agency in performance marketing.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
This episode is also brought to you by Gorgias.
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Transcript
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| 0:00.0 | Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.2 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | The best next step and the biggest value of this comes from communicating this to your |
| 0:26.5 | customers. And so that, you know, having that sort of clever customer experience and, you know, |
| 0:33.3 | optimized e-commerce flow is so important. And so that's, you know, really where our expertise comes into play. |
| 0:40.7 | So again, we have these sort of, you know, features and products that kind of help |
| 0:46.5 | communicate eco-cart throughout your entire customer experience in a pretty in-depth way, |
| 0:50.6 | like a real-time impact counter that you can place on, you know, |
| 0:54.3 | a home page on it within your footer or on like a separate impact or sustainability page |
| 1:00.5 | to communicate to your customers in real time and let them know that what sort of impact that |
| 1:06.3 | you're doing. |
| 1:17.5 | Hey, did you know that loyal customers are nine times more likely to convert compared to a first-time shopper? |
| 1:22.4 | That's why exceptional customer service is so important for your intention and growth. |
| 1:25.1 | And I recommend using Gorgeous. |
| 1:30.1 | Gorgeous combines all communication channels including email, SMS, social media, |
| 1:36.1 | live chat, and phone into one platform and gives you an organized view of all your tickets. |
| 1:41.9 | This saves your support team hours per day and makes managing customer orders a breeze. Go to Gorgeous.com to book a demo and mention the story of a brand |
| 1:45.5 | podcast for two months free. Again, go to gorgeous.com to book a demo and mention the story of a brand |
| 1:52.8 | and you get two months free. Hey, don't forget to listen to part one of this amazing feature. |
| 2:00.0 | Now, let's get back to the story. |
| 2:02.8 | And it's something I would recommend to brands and so forth, but, you know, there must |
| 2:08.8 | have been some challenges. I'm aside from just the typical, or maybe there, maybe the typical |
... |
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