Aura Health - How a Life-Long Mission United Two Brothers
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 30 August 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
Today we have Steve Lee, Co-Founder, and CEO of Aura Health, a self-care brand.
Steve built this brand with his brother Daniel because he witnessed their mother's struggle with mental health. The idea behind Aura Health was to combine the power of mindfulness, machine learning, and AI to create effective self-care that works.
In the current environment, thousands of therapists and coaches restrict themselves to offline, one-on-one sessions only. So, Steve decided to encourage therapists and coaches to become content creators. At Aura Health, these creators can upload their content, and the platform will recommend it to different people, who can then connect directly.
He talks about:
* Gratefulness
* Overview of the brand
* Uptick in pandemic
* What pushed them
* How was the early version of the thesis
* Coaching standpoint
* Involvement in mental health beforehand
* How to use the platform
* Visualizing application
Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.
For more on Aura Health, visit: https://www.aurahealth.io/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | So, ORA is a mobile application for your emotional health. |
| 0:25.9 | We have over 100 therapists and coaches who create a variety of content, including mindfulness |
| 0:32.4 | meditations, life coaching, CBT, hypnosis, breath work, and we create one place for you |
| 0:38.4 | where you can find all the resources you need for improving your mental. |
| 0:46.0 | This episode is brought to you by repeat, the easiest way for your customers to reorder |
| 0:51.6 | products they love. Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused |
| 0:58.3 | commerce is the key to customer retention for CPG brands. |
| 1:02.4 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:09.3 | Repeat will automate a frictionless reordering experience for the largest part of a CPG brand's customer base, the non-subscriber. |
| 1:18.9 | Repeat uses machine learning to analyze one-time shopper behavior, automates reordering notifications, and delivers personalized replenishment cards that aid in upsell and cross-sell |
| 1:30.6 | efforts. The result, higher LTV, better margins, and more insights on your best customers. |
| 1:37.5 | To learn more, visit signup.com. Getrepeat.io. Again, that's signup.com.getrepeat.io again that's sign up dot get repeat dot i oh. |
| 1:49.6 | Hey everyone, this is Ramon Vela and this is another episode of the story of a brand. |
| 1:54.9 | Like always, we have an amazing founder and brand that we're going to feature on today's show. |
| 1:59.1 | And today is actually very, very special. It's one of the first companies that we're going to feature on today's show. And today is actually very, |
| 2:01.1 | very special. It's one of the first companies that we're featuring that is in their category. So I'm |
| 2:05.9 | just super super excited about it. But before we begin, let's do what we normally do, which is let's |
| 2:12.3 | talk about what we're grateful for. So, Steve, can you remember time that you can share when someone provided you with a level of |
| 2:21.2 | support that made you feel so grateful because that meant that they believed in you or your vision or your |
| 2:26.9 | potential? Can you remember a time like that? Absolutely. Thank you for giving me the opportunity to |
... |
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