Hello, this is Rob Seaman, and you are listening to Whole Earth Radio.

Today is Season 3, Episode 3. My guest is Karina Belizzi, who is joining the

podcast for the second time with me today on Earth Day, which is a phenomenal celebration of,

you know, everything important to the environment and the planet, which is a real through

line through, I think, your career, Karina and your life. And thank you for being on Whole Earth

Radio. Well, it feels appropriate to be here talking about what I'm doing to help the Earth

today. So thank you for having me.

Yeah, thank you.

And I know last time we talked a lot about Care More Be Better,

which is your podcast in which you've had so many great environmentalists and scientists and activist and talked about environmental justice and social justice and lots of different

aspects of the movement to make the world better. But today we want to focus on Orlo

Nutrition, which is the microalgae nutrition company that you have worked with now for,

it's been a few years?

A hot minute, about four years now, four and a half years.

But if that was pre-market, as we were getting the parent company, Vaxa Technologies,

really ready for the launch of a brand.

So we had to create the brand from scratch.

We had to look at how we were going to integrate the nutrients that the company offered,

how we would formulate with them, who we would use as our contract manufacturers to

encapsulate something like a soft gel, because those things are generally not in-house. So we really had to

run through the gamut of all that product development space and entered the market in May of

2022 with a soft launch and then with a full production launch a little later that year. So we've

...