Earning Your Customers' and Employees' Trust through Brand Storytelling

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 24 June 2022

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled “Everyone Is An "Influencer”: Building A Brand By Engaging The People Who Matter Most.”

In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...

Transcript

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0:00.0	If you understand the most inspiring aspects and you get behind it and you drive it home,
0:05.7	you create people that are very, very loyal, man.
0:08.9	And when you get in and you're constantly talking and letting people know who you truly are,
0:13.7	it's not about selling them.
0:15.5	You know, certainly you need to sell people.
0:17.2	You put things out there.
0:18.1	You put together tactics to sell, take down all of these
0:21.8	barriers that people have for financing like you're talking. You have to have smart strategies.
0:26.9	But in the end, people want to know who you are truly and understand what you're all about.
0:33.1	And if you're just sales and that's what your company's about, then that's what you're about.
0:38.0	And there's people that will, that's all they want.
0:40.0	It's a good deal and that's it.
0:41.8	But for the most part, people want to trust and know you're going to be around and there's
0:45.7	certain things you've got to get across.
0:47.7	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs
0:53.2	and experts in various fields, like
0:55.5	marketing, sales, hiring, and leadership to find out what's really behind their success in business.
1:02.3	Now, your host, the Home Service Millionaire, Tommy Mello.
1:09.5	Welcome back to the Home Service expert.
1:11.9	Today I have Kelly Keenan on.
1:14.0	And the way I met Kelly was because Jamie Domenico,
1:19.4	I think he sent me the book,
	...

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