You're listening to High Performance, here's a little taste of what's coming up in this episode.

There are no excuses. You don't get a golden staffer and excuse, you don't get anything.

If you are an entrepreneur, you are made for these moments in time. That entrepreneurial spirit, you're born as a fighter.

Hey there, I'm Jay Cumpfrey from the High Performance Podcast. Welcome to Three Minute Masters.

Brought to you by Intuit MailChimp, your Bite Size Audio Guide to achieving your business goals.

MailChimp, believe it or not, has over 12 million customers that send more than half a billion emails every single day.

They analyse data from the billions of emails they send to offer up personalized recommendations that help businesses improve engagement and revenue.

So it's time for us to find out more. I'm joined by Vicki Smith.

Would you just share a little bit about you and what you do with our audience at home before we speak further?

I decided I was going to build a flexible career, flexible way of working with myself from my daughter's year old.

Somebody asked me to run MailChimp newsletter and I loved it. So I started to email design, email copywriting and it has spoiled from there.

So flick email, work with e-commerce businesses, mainly female founded e-commerce businesses.

Now, how vital do you think it's been in you not just growing your audience?

Because I think we talk too much about the size of audiences. It's more about the authenticity.

Because we've grown high performance to a podcast where millions of people a month are listening to it.

But it's hard, man, because we've got like five people working across it and you feel a real responsibility.

I'm sure you felt exactly the same. When it comes to things like the messages that come into us,

from people who have been really deeply impacted by high performance.

And if they spend the time in the energy and the love and the care to reach out and actually open their hearts sometimes to the impact of high performance,

that can't be something that our team miss. But then with four or five people working on the team,

it can be something that really is missed really easily. And I think that's also where MailChimp can be really helpful, isn't it?

It's really important because these people have replied to this email. I can tag them off the back of that.

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