Welcome to High Performance. This is what we've got lined up today.

I think when you're trying to change your culture or you're trying to change your mindset,

it's constantly reminding people about your vision, your culture and where you want to go.

And I think sometimes I presume that people were along the journey with me, but actually

we kept a lot of things in house.

Hey there, I'm Jay Cumpfrey from the High Performance Podcast. Welcome to 3 Minute Masters.

Welcome to you by Intuit MailChimp, your Bite Size Audio Guide to achieving your business

goals. MailChimp, believe it or not, has over 12 million customers that send more than

half a billion emails every single day. They analyse data from the billions of emails they

send to offer up personalised recommendations that help businesses improve engagement

and revenue. So it's time for us to find out more. I'm joined by Vicki Smith.

Would you just share a little bit about you and what you do with our audience at home

before we speak further?

I decided I was going to build a flexible career, flexible way of working with myself

from my daughter's year old. Somebody asked me to create and run the MailChimp newsletter

and I loved it. So I started to email design email copywriting and it has spiraled from

there. So flicky email, work with e-commerce businesses, mainly female founded e-commerce

businesses.

And how vital do you think it's been in you not just growing your audience because I think

you know we talk too much about the size of audiences. It's more about the authenticity

because we've grown high performance to a podcast where millions of people a month are

listening to it. But it's hard man because we've got like five people working across it

...