E440 Unlocking Buyer Psychology: The Key to Sales Success with Joe Cunningham

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 4 November 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open

00:00:10 Title Sequence

00:00:30 Show Notes VO

00:01:15 Intro Into Interview

00:41:05 Outro

Transcript

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0:00.0	I thought, well, if we could just find an app that I could give to a technician and he had to go through there and do the checklist, and if he didn't do it, it wouldn't let him finish the job, that would be the coolest thing in the world.
0:10.5	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind
0:23.0	their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.
0:30.0	Before we get started, I wanted to share two important things with you. First, I want you to
0:34.2	implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.
0:41.8	So I ask the team to take notes for you.
0:43.4	Just text, note, N-O-T-E-S, to 888-526-1299.
0:50.8	That's 888-5-26-1299, and you'll receive a link to download the notes from today's episode.
0:58.5	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:03.4	I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.
1:09.4	Just go to elevate and win.com forward slash podcast to get your copy.
1:13.9	Now let's go back into the interview.
1:15.5	All right, guys, welcome back to the home service expert today.
1:18.3	A good buddy of mine happened to pass by.
1:22.1	He's in town, Joe Cunningham.
1:24.8	And we had lunch and I said, let's go do a podcast.
1:28.3	That sounds great.
1:29.3	While you were in town.
1:30.3	So, Joe, tell us a little bit about, I've known you now seven or eight years.
1:35.3	You've been in the home service sales game.
1:38.3	You've done a lot of stuff.
1:39.3	Tell us a little bit about your history.
	...

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