Welcome to High Performance. This is what's installed today.

When you touch some people you feel the energy, you feel it is good, if you need love, if it's upset, if it's sleep well,

you know, you can have a lot of information that is so important after to manage, because you are not going to manage a robot,

you are going to manage a person that you are going to ask for the best.

Hey there, I'm Jay Cumpfrey from the High Performance Podcast. Welcome to Three Minute Masters, brought to you by Integuit MailChimp,

your Bite Size Audio Guide to achieving your business goals. MailChimp, believe it or not, has over 12 million customers that send

more than half a billion emails every single day. They analyze data from the billions of emails they send to offer up personalized recommendations,

they help businesses improve engagement and revenue, so it's time for us to find out more. I'm joined by Vicki Smith.

Would you just share a little bit about you and what you do with our audience at home before we speak further?

I decided I was going to build a flexible career, flexible way of working with myself from my daughter's year old.

Somebody asked me to create and run MailChimp newsletter, and I loved it, so I started to email design, email copywriting, and it has spoiled from there.

I'm just going to click email, work with e-commerce businesses, mainly female founded e-commerce businesses.

And how vital do you think it's been in you not just growing your audience because I think we talk too much about the size of audiences.

It's more about the authenticity because we've grown high performance to a podcast where millions of people a month are listening to it.

But it's hard, man, because we've got five people working across it, and you feel a real responsibility. I'm sure you felt exactly the same.

But when it comes to things like the messages that come into us, they're from people who have been really deeply impacted by high performance.

And if they spend the time in the energy and the love and the care to reach out and actually open their hearts sometimes to the impact of high performance, that can't be something that our team miss.

But then with four or five people working on the team, it can be something that really is missed really easily.

And I think that's also where MailChimp can be really helpful, isn't it?

It's important because these people have replied to this email. I can tag them off of the back of that.

So then I can then say, right, well, I know what these people's interests are.

And if you've got a place where all that data is coming into and being collated, it doesn't get missed as easily.

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