Humans are wired to conform. It's a survival instinct that's rooted in safety and belonging.

That's why it can feel nearly impossible to resist the pull of doing what everyone else is doing,

especially when it comes to drinking. In this episode, you'll learn about the science behind peer pressure,

how your brain processes the need to fit in,

the role of automatic mimicry, and the power of mirror neurons. Plus, I'll share seven strategies

to help you push back against the pressure and stay true to your commitment to sobriety.

And before we dig in, I'd like to take a moment to thank my sponsors who made this episode possible.

Soberpowered is sponsored by BetterHelp.

You know what my favorite part of the holidays is?

It's not the annual debate over whether my cookies are festive or just burnt.

Or realizing that my cat has claimed

the tree as his new jungle gym. No, it's the cozy moments, the good stuff, wrapping up in a

blanket, sipping on a mug of hot chocolate, and watching romantic holiday movies. December is peak

cozy season.

But you know what's even better than wrapping up like a human burrito in your favorite blanket?

Feeling cozy on the inside too.

And that's where therapy comes in.

With better help, you can chat with a licensed therapist from the comfort of your blanket fort or your couch.

They'll help you sort through all the

seasonal stress and beyond, giving you tools to feel good no matter what month it is. So while you're

snuggled up avoiding the cold, why not give yourself the gift of emotional comfort? Find your comfort

this December with BetterHelp. Visit BetterHelp.com slash sober to get 10% off your first month.

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