“Unless you live in North Korea, everything you do as a coach is persuasion.” Did that grab your attention?!  In today’s episode, Keir Wenham-Flatt explains his use of humor and overall philosophy when it comes to making his message stand out in a sea of information.  He says, “you must grab attention first to earn the right to convey your message to people.”  Keir is a strength coach with over a decade’s experience of working with elite athletes on 4 different continents.  He is best known for his work in rugby and college football. In addition to coaching he is the founder of Strength Coach Network, an educational platform for team sport strength and conditioning specialists. Throughout the episode, Keir speaks on: How the VALUE of S&C professionals is negatively affected by the nature of the field How to “earn the right” to convey your message to the right audience Using seemingly outside avenues to further yourself as a professional AND as a person Why the current system of education and accreditation in S&C is broken You can find Keir on the following platforms: His website: strengthcoachnetwork.com (re-opening in December) Twitter: @RUGBY_STR_COACH Instagram: @rugby_strength_coach Linked In: https://www.linkedin.com/in/keirwenhamflatt/  Today’s episode is brought to you by our loyal partners DFND, Dynamic Fitness and Strength, and Athletic Greens. DFND: As our official compression partner, DFND is engineered to help anyone who loves to train and compete go harder longer, recover quicker, and get better faster. Their first line of compression wear was tested on special forces trainees under the harshest training conditions in the world, but now they’re worn by athletes at all levels and anyone serious about performance. Use code: AOC20 to get 20% off your order.  AND this week ONLY (June 13-20th, 2022), we're partnering with them for an exclusive giveaway. 10 individuals will walk away with AoC Swag and premium training gear. Check out our post on @aocoaching for more detail. Dynamic: Our go-to equipment partner. Fully customizable and manufactured in the heartland of America- if you’re looking to outfit your home gym or weight room visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you! Athletic Greens: We get it, you’re time poor and don’t always get in the fruits and veggies you know you should. This is without a doubt the BEST tasting greens powder out there and they want to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/coach!