Hi there, welcome along to another episode of High Performance. I just want to start with

a couple of big thank yous first of all. Thank you for making January 2023 the biggest

month in the history of this podcast for downloads, for views, for interactions, for

follows. This is a truly global thing going on here and every country in the world bar

a couple that are kind of pretty obvious are listening to this podcast. So wherever

you are in the world listening to this right now, thank you so much for listening and

spreading the word about high performance. It means the world to us. The second big

thank you is for the people that came along to the start of our live UK tour. The first

night was in Norwich, my hometown. The reaction was amazing. Look forward to seeing more

of you around the UK and our next night is at the London palladium. But a big thanks for

coming along and supporting two very nervous people as we walked out on stage. Right, let's

get to it then. This podcast as always reminds you that it's within your ambition, your purpose,

your story, your happiness are all there. We just help unlock it by turning the lived

experiences of the planet's highest performers into your life lessons. So right now, allow

myself and Professor Damien Hughes to speak to one of the most impressive minds to join

us on this show. Let this man be your teacher. This is what awaits you today.

I ghosted David Beckham's autobiography. He said, well, it was a mistake. The challenge

on semi-only, okay, you overreacted, but I was petulant. What a learning opportunity. I

never made that mistake again. Isn't that how you grow? We need to kind of redefine failure

as an opportunity rather than always as a threat. We started to worship effortless performance

performance. If you give them a sense authentically of how success happens, not in these formats

on reality television, but how James Dyson created the dual cyclone vacuum cleaner, how

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