E174: Validate Your Digital Offer: Market Research For Coaches and Course Creators
The Jamie Sea Show
Jamie Sea
5.0 • 746 Ratings
🗓️ 31 December 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
You’re ready to turn your one-to-one work into a digital offer but before you build anything, you need to do some market research.
In this episode of The Jamie Sea Show, Jamie breaks down the exact market research process she uses to validate offers, clarify messaging, and create programs that actually sell.
Jamie walks you through who to talk to, what to ask, how to structure the calls, and how to turn those market research conversations into a messaging map you can use across your sales pages, content, and launches.
If you’re building a digital offer, online program, or scalable version of your 1:1 work this episode is your foundation.
00:00 Introduction
00:34 What is Market Research?
01:05 How To Start Doing Market Research For Your Course
2:19 My Sample Outreach Script
3:36 The Market Research Questions You Should Always Ask Before Creating A Digital Offer
5:00 Why Market Research Matters for Online Business Owners
Find Us + Links to Resources:
✨ Find Jamie on Instagram: https://www.instagram.com/jamieseaofficial/
✨ Check out the Jamie Sea Website: https://thejamiesea.com/#hero?utm_source=YouTube&utm_medium=Shownotes&utm_campaign=Dec31
Disclaimer: The Jamie Sea Show is a space for personal stories, reflections, and conversations around business and life. The content shared is not intended as medical, legal, financial, or professional advice. Please use your own judgment and consult with a qualified provider when making decisions related to your health, business, or well-being. No results are guaranteed. By listening, you agree to take full responsibility for your actions and interpretations.
Transcript
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| 0:00.0 | Welcome to The Jamie C Show, a soft place to land for visionaries, the feelers, the heart-led leaders, |
| 0:06.3 | rewriting the rules of business. I'm Jamie C, author, educator, and eight-figure founder, |
| 0:11.6 | whose work blends nervous system science, subconscious rewiring, and story-driven strategy. |
| 0:17.2 | If you know that your work is meant to reach more people, if you crave a business that |
| 0:21.4 | feels as good in your body as it looks on paper, you are in the right place. Here we go way beyond |
| 0:28.6 | formulas and we go into the felt. This is business reimagined through softness, strategy, |
| 0:34.6 | and soul. Let's begin. You're ready to take your one-to-one work and turn it |
| 0:39.7 | into a digital offer, and that begins with market research. Market research is one of the |
| 0:45.6 | most important pieces, because not only is it going to help you validate every single thing you |
| 0:51.7 | launch, but it's also going to help you understand the fears that someone |
| 0:56.4 | has, the things that they think it's going to take to get them there. And also, it's going to |
| 1:01.0 | give you a messaging map for all of your marketing. It's going to give you a messaging map for |
| 1:05.0 | your sales pages, for your masterclasses, quite literally the entire process. So let's die right in. |
| 1:10.2 | First off, what is market |
| 1:11.1 | research? Market research is not only just the most important thing that we ever do, but it's the |
| 1:17.2 | act of talking to real people and getting real information. It's not this I'm just going to wing it |
| 1:22.4 | and guess and think that this is what I should price or think that this is what my sales page should say |
| 1:28.2 | or even worse, think that this is what my online program should be. You are actually at a really |
| 1:33.5 | unique space because you already do one-to-one work and you already get clients support. So what |
| 1:39.1 | we're going to do is we're going to actually talk to some of your clients and some of your |
| 1:43.2 | community members. My suggestion, five. You're going to get talk to some of your clients and some of your community members. |
| 1:49.3 | My suggestion, five, you're going to get five clients on the phone, not all at once, |
... |
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