Is what you're talking about relevant? Who is it relevant to? Why is it relevant to them?

Because when you fail to define a niche, guys, here's the thing.

You decrease the relevance and the relatability of what you have to say, because you're all over the place with your content,

as well as who you're speaking to.

You can't be all things to all people. I mean, you can, but you will eventually deal with burnout.

The quality of your work will suffer,

and your impact will be fuzzy at best

because you're gonna be constantly stretched so thin,

going from one thing to the next,

that it wouldn't ever allow you to truly assess

the effectiveness of any of the solutions

you tried to provide to people.

Welcome to the Articoting Podcast, a show aimed at getting to the core of what it takes

to change attitudes, behaviors, and outcomes in the weight room, board room, classroom, and everywhere in between.

I'm your host, Brett Bartholmue. I'm a performance coach, keynote speaker, and

the author of the book, Conscious Coaching. But most importantly, I'm a lifelong

student interested in all aspects of human behavior and communication. I want to

thank you for joining me, and now let's dive into today's episode.

Words, how and when we use them and the context in which they're delivered matters more now than ever before. Now this is true whether we're talking about recipes, storytelling, resume writing,

the interactions we have within our relationships, and if you're like me,

and you're a music lover, of course, song lyrics.

So recently when I was reading a song that was written in song by American folk singer

...