The customer service aspect, but these are all systems, again, if you've implemented this into the culture of your, the fabric of your business, it's much easier when you get busy and stressed. It runs like a well-oiled machine. But if not, you're in trouble.

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In this most unusual year of 2020, summer has flown by us, and we're now unbelievably in the month of Halloween,

which means savvy small businesses are already looking ahead to the holiday shopping season.

And that doesn't mean just Christmas. Black Friday,

small business Saturday, and Cyber Monday all count. And of course, there's Thanksgiving, too,

its favorite holiday of the year. Smart businesses have reviewed data from last year to determine

what promotions work versus those that

did not. They have defined and set sales goals, optimized their websites for desktop and mobile

devices, and created marketing campaigns targeted to their ideal shopper. Is your business ready for

the holidays? Ed and I will light a fire under you on this

episode of the business buffet. Welcome to the business buffet podcast with Ed Beharana and Phil

Anderson. This is a conversation in and around business with a pinch here and a sprinkle there of anecdotal stories.

Like most buffets, we will offer the staples, you know the things that are in every buffet, the meat and potatoes with a cursory helping the veggies.

Our business buffet podcast aims to give you the fundamental principles and strategies any successful business needs

to know.

Please subscribe to the Business Buffet podcast wherever you download your podcasts.

We hope you're hungry as the business buffet is open and ready to serve.

Now, here is Ed Beharana and Phil Anderson.

...