Guerrilla marketing is an advertising strategy in which a company uses surprise and or unconventional interactions in order to promote a product or service.

It is a type of publicity. The term was popularized by J. Conrad Levinson, 1984 book Guerrilla Marketing.

Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with the customers.

One of the goals of this interaction is to cause an emotional reaction in the clients, and

the ultimate goal of marketing is to get people to remember products or brands in a different way than they are accustomed to.

Guerrilla marketing is a relatively inexpensive and focuses more on reach rather than frequency.

For guerrilla campaigns to be successful, companies don't need to spend

large amounts of money. They just need to have imagination, energy, and time. Therefore, it has the

potential to be effective for small businesses, especially if they are competing against bigger companies.

In today's episode, we are going to explore seven online guerrilla marketing ideas that could

give your business that extra oomph you need to rise above your competition.

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Welcome to the business buffet podcast with Ed Beharana and Phil Anderson. This is a conversation

in and around business with a pinch here and a sprinkle there of anecdotal stories.

Like most buffets, we will offer the staples, you know, the things that are in every buffet,

the meat and potatoes with a cursory helping of veggies.

Our Business Buffet Podcast aims to give you the fundamental principles and strategies

any successful business needs to know.

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