E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 June 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare. [00:51] If you’re just starting, opt for Shopify—they’re doing great right now. [01:03] At the moment, every day is Black Friday with Shopify! [01:14] What’s doing well right now are one-product e-commerce stores. [01:47] Google covid19.within.co to see how e-commerce is performing right now. [02:21] Ensure that you have your inventory and a strong supply chain. [02:40] Don’t be afraid of spending money on conversion rate optimization. [03:14] Google Ads and Facebook Ads will go up and become more expensive over time. [03:29] Optimize your funnel by offering something else on your thank-you page. [04:09] Avoid running out of inventory and what to do if that happens. [04:26] Think about also offering subscriptions in your e-commerce business. [05:43] Look at railroad traffic: how often goods are being transported across the US. [05:53] That’s it for today! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Shopify Amazon covid19.within.co BURST Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:51.2	Welcome to another episode of Marketing School. I'm Neil Patel and I'm Eric Sue. And today we are going to discuss e-commerce is changing. Here's how to prepare.
1:02.0	All right. I definitely wasn't prepared to do this intro.
1:05.0	Yeah.
1:06.0	We're prepared to do the episode guys, so that's what's important.
1:09.0	So e-commerce is changing.
1:11.0	As a matter of fact, Shopify stock is going through the roof right now. So you want to talk about preparing?
1:16.1	A lot of people right now, we have a guy in the Growth Accelerator, he's crushing it with his Shopify store. So if you're just starting out, I would say, you know, there's a lot of different, there's more advanced, but there's for beginners too.
	...

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