E-commerce expansion myths blasted.

Successful cross-border expansion help.

Listen to the show to hear how one UK company is helping e-commerce sellers

successfully expand into Europe and double their profits.

Hosted by Andy Hooper of global e-commerce experts.

So welcome everybody to another very exciting podcast. of global e-commerce experts.

So welcome everybody to another very exciting podcast.

This week we've got a slight difference on our podcast because we're going to speak to someone that's literally just expanded.

And I'm really excited about this because John who I'm going to introduce in a moment

has just gone through his

expansion. He hasn't started selling his products yet. And what we're going to do is we're going

to follow his journey over a series of podcasts so that we can get a real flavor and unpicked

out because where we talk to people that are already experienced, then sometimes you forget

that some of the hurdles you've been through

and some of the obstacles you had to overcome. And we really want to overcome those so we can really

help people to expand more successfully. So let me introduce John. John, welcome to the show.

Hey, I appreciate it. I'm excited to be on the podcast. No worries. Well, thank you very much for coming. So, John, why don't you just tell us perhaps which company you're from and, you know, perhaps a little bit about the brand in a short piece and then we can expand on that later?

Sure. I'm the president and founder of equinity, which is a horse supplement

product. We've been on the market about four years. We launched really our first online sales in the

middle of 2015 here in the U.S. in Canada. So that's where we've been. And we've been looking at

expanding into other countries.

And it's always been kind of a challenge trying to find representatives for us that one were as serious as we were about the product. And to make it worth their while, because they would

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