E:155 Infertility, Entrepreneurship, and Using your Voice with the Founder of Spare Pair
The Jamie Sea Show
Jamie Sea
5 • 692 Ratings
🗓️ 20 August 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Jamie Sea is joined by her longtime friend and CEO Club Co-Coach Sarah Fasolo, founder of Spare Pair - a sustainable backup underwear every woman needs. But buckle up, because this is more than a product story…
Sarah opens up about her five-year fertility journey, including three failed IVF rounds, and the subconscious healing work that helped her conceive naturally after years of trying. You’ll hear how that journey led her to invent Spare Pair, and how she overcame fear, visibility blocks, and imposter syndrome to bring her product into the world — and eventually into Walmart online.
This is a conversation about resilience, visibility, entrepreneurship, and using your voice when it would be easier to stay quiet. If you’re building something, healing something, or holding something tender - this one’s for you.
💡 What We’re Covering in This Episode:
- Sarah’s 5-year infertility journey (including IVF and IUI)
- The surprising role subconscious healing + EFT played in her pregnancy
- How Spare Pair was born from a moment of frustration and unmet need
- What it’s really like to start a product-based business from scratch
- The emotional challenge of showing up and being visible as a founder
- The support systems that made the difference
- Building a brand rooted in mission, not just sales
- Sarah’s advice for anyone starting their business journey
Find Us + Links to Resources:
🎙️Get Access to the Private Course Creator Podcast 👀
The $47 podcast that takes you from “I could create a course someday” to “Here’s the offer, here’s the price, and here’s why it’s going to sell.”
📌 Work with Jamie & Sarah in The CEO Club! https://therisingwolf.com/ceo-club?utm_source=YouTube&utm_medium=Shownotes&utm_campaign=Aug20
✨ Find Jamie on Instagram: https://www.instagram.com/jamieseaofficial/
✨ Find Sarah on Instagram: https://www.instagram.com/sarah.fasolo/
✨ Spare Pair on Instagram: https://www.instagram.com/sparepair.underwear/
✨ Check out the Jamie Sea Website: https://thejamiesea.com/#hero?utm_source=YouTube&utm_medium=Shownotes&utm_campaign=Aug20
Disclaimer: This episode is for educational and informational purposes only, and reflects personal experiences and opinions. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or qualified health provider with any questions you may have regarding a medical condition or fertility journey.
Transcript
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| 0:00.0 | Welcome to The Jamie C Show, a soft place to land for visionaries, the feelers, the heart-led leaders, |
| 0:06.2 | rewriting the rules of business. I'm Jamie C, author, educator, and eight-figure founder, |
| 0:11.6 | whose work blends nervous system science, subconscious rewiring, and story-driven strategy. |
| 0:17.2 | If you know that your work is meant to reach more people, if you crave a business that |
| 0:21.4 | feels as good in your body as it looks on paper, you are in the right place. Here we go way beyond |
| 0:28.5 | formulas and we go into the felt. This is business, reimagined through softness, strategy, |
| 0:35.1 | and soul. Let's begin. Welcome to the Jamie C's show. I am so grateful that |
| 0:39.8 | you're here. Today we have an amazing episode. We are actually interviewing my very dear friend |
| 0:43.9 | Sarah Fasolo, who is the CEO of Spare, and also a co-coach of mine inside of our program, |
| 0:50.4 | the CEO Club. Today we are diving into her story of overcoming infertility, the subconscious |
| 0:55.5 | mind, and we are also going into finally starting the business of your dreams and being able |
| 1:00.9 | to fully use your voice in your marketing and create the life that you've always desired. |
| 1:05.8 | Let's dive on in. I want to go back to there is a specific time when you and I were both working together, |
| 1:12.8 | one of my first companies, Salt Society, and we would go into the office every single day, |
| 1:17.6 | honestly, one of the best times in my life, because I just loved working every single day with you. |
| 1:21.2 | And I remember there was one specific day where you had come in and we kind of like went about our day normal and there was like I feel |
| 1:29.3 | like it was right around lunchtime that you were like hey can I like sit and talk with you |
| 1:33.5 | and I remember you sitting down and being like I need to work from home like I'm going through |
| 1:37.8 | a really really hard time I want you to take me back first off to before you share it this with |
| 1:43.6 | me what you were thinking about that morning like did you know I'm going to take me back, first off, to before you share it this with me, what you were thinking |
| 1:45.1 | about that morning, like, did you know I'm going to ask Jamie to work from home now? |
| 1:50.4 | From what I can remember, I definitely feel like I knew that I wanted to have the conversation |
... |
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