Dry If You Might
Uncanny Valley | WIRED
WIRED
4.1 • 572 Ratings
🗓️ 14 January 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
Many people are taking a break from alcohol this month, a cultural moment that’s come to be known as Dry January. Beyond trends fueled by new year’s resolutions, however, the de-alcoholized drink has been enjoying a boom. Beverage brands and fancy bartenders are crafting complex virgin cocktails and beers in an effort to tantalize the tastebuds of sober folks, temporary teetotalers, and the generally alcohol-averse. But how do they actually devise these drinks? And how well do they hold up to our cultural expectations of what “drinking” should be?
This week on Gadget Lab, WIRED senior correspondent Adam Rogers joins us to talk about the science of booze and not-booze.
Show Notes:
Read Adam’s book Proof: The Science of Booze.
Recommendations:
Adam recommends bitters, indulging your hobbies, and subscribing to WIRED. Lauren recommends Letiz’s Eins Zwei Zero Sparkling Riesling non-alcoholic white wine. Mike recommends the free (and non-profit) streaming service Radio is a Foreign Country.
Adam Rogers can be found on Twitter @jetjocko. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
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Transcript
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| 0:00.0 | Lauren. |
| 0:01.0 | Mike. |
| 0:02.0 | Lauren, are you doing dry January? |
| 0:04.0 | I am and I'm also doing something called cry January. |
| 0:08.0 | What is that? |
| 0:10.0 | It's when you wake up every day and you just cry because you just can't figure out what the hell is going on. |
| 0:17.0 | Are you doing dry January or cry January for that matter? |
| 0:23.5 | No, but I am drinking a lot of alcohol. |
| 0:25.1 | Oh, all right. |
| 0:27.8 | I think we call that try January. |
| 0:29.4 | Like, try to get through it. |
| 0:32.9 | Well, whatever you call it, we're going to talk about all of those things on this week's show. |
| 0:35.1 | Crying, trying, and drying. |
| 0:36.5 | There's probably going to be some crying. |
| 0:44.9 | Hi, everyone. |
| 0:46.1 | Welcome to Gadget Lab. |
| 0:47.3 | I am Michael Callori. |
| 0:48.7 | I'm a senior editor at Wired. |
| 0:49.8 | And I'm Lauren Good. |
| 0:51.2 | I'm a senior writer at Wired. |
| 0:55.3 | And we are also joined this week by Wired Senior Correspondent, Adamired senior correspondent Adam Adam. Welcome back to the show. Hi, Mike. Hi, Lauren. Nice of you to have me back. Hi. I hope that you plan on coming back in the future, Adam. But we're going to talk about that a little bit later in the show. But that's going to be the crying portion of the show. Well, right now we're're going to talk about booze, or more accurately, |
| 1:12.0 | the lack of it. A lot of people out there, including many of our listeners, are observing |
... |
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